Survey data indicates that both Android and iOS users perceive that switching could impose such costs, but that this perception is more widespread among iOS users. In particular:. It considered that users would understand the need to cancel their current subscriptions and re-subscribe through another provider. Where the CMA considers that there is a case for a more detailed examination of a market or markets it may refer the market s for an in-depth market investigation. Apple is also able to pursue policies which given an advantage to its own revenue-generating apps such as Apple Music over those of rivals, or otherwise block access to or increase development costs for third parties on its platform.
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