Маркетолог На Форексе

In an article on LeapRate, a leading online trading industry publication, our Managing Director was quoted extensively on the subject of increased regulation regarded FX marketing in France.

LeapRate today spoke to FX marketing specialist Bart Burggraaf, Managing Director & Partner at MediaGroup London, to ascertain his perspective on this move by the French authorities: 

“As I understand it the new regulation’s main points are making it mandatory to be transparent about pricing, have risk warnings and mark itself as an advertisement.”

“On the one hand making advertising talk about risk and pricing more clearly makes a lot of theoretical sense from a consumer stand point. However, in an ideal world qualified investors should understand the risks of whatever they are investing in themselves; more disclaimers and warnings is not the answer – with all the small print, disclaimers and legalese I find it hard to believe traders will pay much attention to them” continued Mr. Burggraaf.

“Regardless of your stance of having them in the first place, I think having these warnings and disclaimers in advertisements is the least favourable option; often creative space is too small to do something meaningful and will make advertising less effective. I think it makes much more sense to do these warnings at the point of conversion (i.e. a live account signup) as putting money on the line, in my opinion, is the appropriate point to make all warnings known.”

Certainly, the ARRP’s intention is to place greater caveats in front of potential clients before they act on the advertisements placed on websites. Mr. Burggraaf concluded by explaining to LeapRate that “When it comes to being transparent about pricing; a good broker will do that anyway as it’s in their best interest but I could see how some consumer protection makes sense here. Same with marking advertisements and advertorials as commercial content.

The original can be read here.

In the highly competitive realm of forex trading, it’s crucial that forex brokers start thinking more innovatively about how they reach out to prospective clients. Particularly since entirely new generations of young traders are now on the scene, compared with when most brokers in the industry perfected their existing digital marketing strategies.

A well-crafted marketing plan can help forex brokers navigate the complexities of the market, connect with their target audience, and ultimately drive growth. In this article, we&#;ll explore some forex marketing strategies that brokers can employ. Some new, some tried and tested with a twist. But all to get you inspired about how you can most effectively advertise your trading services to get the absolute maximum bang for your digital marketing buck.

When it comes to attracting clients, it&#;s essential to embrace creativity and explore alternative advertising methods that capture attention and spark curiosity.

We picked some out-of-the-box forex marketing strategies to try to captivate your target audience and make a lasting impression through the power of creative and unconventional advertising.

Forex trading education

Most forex brokers pay lip service to the idea of trading education. But if you want to offer something that’s useful to real people and has the potential to be shared online, then you have to work hard to offer something different. Education isn’t just a box for your marketing department to tick, it’s not just there for SEO purposes. For your trading education to stand out in an otherwise crowded space, it has to add value.

This doesn’t mean paraphrasing long and boring trading-related articles available on finance reference websites, and it doesn’t mean copying what other brokers have done, either. Start by imagining a new registration with absolutely no prior knowledge of trading. What’s the best, most efficient way to bring this individual up to speed so that they can feel confident enough to try trading out for themselves?

You probably have knowledgeable traders working for you. You also probably have staff who are new to the world of trading, but who’ve had to quickly learn new things to get the job. Talk to these people and find out what they believe are the most important things to convey to newcomers. What helped them when they were starting out? What resources did they find most useful? Often, the team members tasked with training these new members of staff can have very useful insights to share.

Start building a curriculum around what you learn from these people and test it out on your new hires. In this way, you can develop your own in-house culture of trading education that you can keep improving on.

Some examples of forex trading educational materials:

• Trading platform tutorials
• How-to trade videos
• Daily life hacks and hints
• Explanation posts, e.g. “How to use MACD?”

Audiovisual content

The days of static web pages are long gone. If you truly want to make your trading website pop and appeal to a far wider potential demographic, then you need to enter the multimedia age. For this, you must ensure that your content is much more diverse than just pages of text intended for the Google crawlers.

That’s not to say that you should scrap text-based content altogether. Text is still the backbone of the World Wide Web, so it’s important that your website is constantly being updated with fresh content on a variety of trending topics that are likely to be of relevance to your target markets.

However, this content should be enriched with a variety of other types, such as eye-catching infographics designed to explain complex topics of interest in a visually appealing way. An example can be a visualization of different order types.

Webinars are also a must for online brokers, as they contribute to a sense of community, and lend credibility to your business by demonstrating that you’re actively trying to reach out to your traders and educate them. The live element and the ability of your client base to contribute are major selling points of the webinar, which shouldn’t be overlooked.

Add to this an active presence on YouTube, perhaps a weekly podcast where the market nerds within your ranks can discuss the week’s news, or preview some of the pressing economic reports due to be released in the week ahead. This is how you generate a buzz around your brand and keep clients coming back to learn more.

It’s not something that can be faked, which is why it’s important to draw from your own people. Find the salesperson who’s obsessed with crypto and give them an opportunity to have a voice, bring them together with the customer service all-star who has hot takes about what the Federal Reserve chairman is likely to do next. This is how you generate a buzz. It’s also how you make your staff feel seen and valued.

Now, of course, the barriers to entry for this type of content can be much higher than for text-based content. So, for those of you who aren’t quite ready to take the leap, the next section on influencer marketing details a strategy for leveraging the audiovisual content of other content creators to your brand’s advantage. This can be a highly efficient and cost-effective way to benefit from mixed media content, without having to develop your in-house capabilities all at once.

Influencer marketing

In today’s day and age, you can do a lot worse than teaming up with influencers who have a broad reach and who’ve proven themselves to be competent content creators. This is one of the most overlooked methods of marketing in online CFD trading, which has traditionally relied most heavily on Introducing Brokers and affiliates to market the services of online brokers.

But if you want to move with the times, then influencers have a lot to recommend to you. They come with their own captive audiences of followers who are constantly growing, and they do all the hard work of content creation and curation themselves. Finance podcasts and YouTube channels have been a rapidly growing segment in recent years as consumers prefer to get their news and trading-related content via this type of channel rather than traditional financial television.

Forward-thinking online brokers have recently gotten into the habit of sponsoring the channels of these types of content creators and it’s no mystery why. Think about it, the audience of a successful trading-related podcast or YouTube channel is precisely the demographic that online brokers want to be marketing to. So, you have a far greater chance that your marketing dollars are being spent to get your message in front of the right eyeballs when choosing to sponsor this type of content, rather than casting a wide net online and reaching lots of people with no interest in trading.

Furthermore, these types of content creators tend to possess an authenticity that is almost impossible to create from scratch as a marketing exercise. They have loyal followers who regard them as authorities and place trust in their opinions. By striking up a relationship with these types of influencers and content creators, your brand can benefit from their authenticity and can come to be directly associated by their followers as a credible venue on which to access the world’s markets.

Do your research, find content creators whose style and tone is in keeping with your brand and who really seem to know and care about markets. Offer to sponsor their videos and create special offers and bonuses that are specifically tailored to their audiences.

Social media marketing

Last but not least, it’s no secret that many businesses fail to create meaningful engagement on their social media channels. This is especially so for online brokers as they tend to find it hard to craft messages that are not overtly promotional. What works best on social media is the personal touch, and this can be a huge obstacle to financial firms that aren’t otherwise renowned for their personalities.

A useful tip for online brokers is to think of your social media channels as more than just a means of broadcasting your message. Don’t think of it as a funnel. Participate in the broader finance topics trending on the platforms you&#;re using. There’s no shortage of discussion on the relevant headlines of the day. Even if you don’t have a view, share and repost solid content from other creators that may provide a good discussion of a recent event (e.g. the collapse of SVB bank, or the last FOMC meeting). The value is a digest of everything influencing the markets by sifting through the overabundance of information and narrowing down interesting content for your clients to save their time.

An organic following is hard to fake, and the easiest way to grow one is to actually add value for your followers. The immediacy of this medium demands a softer touch. Don’t use social media to hammer a corporate message home. Use it to share useful things and to participate in conversations, the way it was intended.

And if you do have something to promote, let it be something that you’re giving away for free, such as your new technical analysis course, for example, or some insights about US stocks gleaned from your new stock analysis tool. In this way, you can repurpose content you’ve created for other parts of your online presence, such as your corporate blog, a new ebook, or an interview in the financial press with your CEO, and splash the most catchy parts of it in condensed form on your social media channels.

Used in combination and leveraging your content-creation efforts from one domain to other domains as seen above, your brand will begin to appear more relevant and active and will be much more appealing to a younger contingent of traders.

How to attract clients by getting the fundamentals right? 

As competition in the financial services industry intensifies, brokers have to ensure that their respective brands remain front and center for existing customers but also for undecided prospects who are interested in trading. This requires a diversity of approaches, as well as multiple funnels for converting interested parties into real money traders. 

In the following article, we’ll cover several basic marketing and advertising strategies used by FX and CFD brokers to convert and retain as many prospects as possible. They won’t make a bad broker any better, but they’ll make a good broker stand out and start generating organic interest as happy traders recommend their services to others.  

Search engine optimization (SEO) 

One of the easiest ways to improve a broker’s reach is to improve how highly search engines rank the company’s website. Helping your homepage play nicely with search engine crawlers can yield great improvements in incoming traffic when people are searching for keywords that are relevant to your business.

Start by identifying the keywords that potential clients are most likely to use when searching for the services you offer. Include long-tail keywords that are more specific, such as “trade big tech stocks with zero commissions,” and use all these keywords strategically throughout your website. You can use titles, meta descriptions, headers, and main body content as opportunities to insert relevant keywords in a natural way that doesn’t seem forced.

Remember, human readers are always going to be your priority, so, ensure you present content in an attractive and organized way that gently ushers them to your preferred call to action. What entices human readers most is informative and engaging commentary that sets you apart as an expert in the space. This means high-quality news, analysis, and opinion regarding the main markets you offer, as well as educational resources designed to bring newcomers up to speed. Use hyperlinks throughout to provide further context, where appropriate. In this way, your website becomes a network of references, encouraging both human and non-human visitors to move around.  

Email marketing 

Email marketing has become one of the marketing mainstays for many FX/CFD brokers. This marketing strategy allows you to create personalized messaging for prospects and existing clients based on their activity prior to signing up or their trading habits and preferences after joining. It also allows your business to keep them informed about the latest news, market insights, promotions, and other relevant matters in a relatively frictionless way that can be largely automated.

Digests of the previous week’s main stories and market activity are popular, as are “Week Ahead” emails, detailing all the important events in the coming week that may have an influence on the customer’s preferred markets. When done right it can help create increased customer loyalty and aid in retention, as well as increasing the likelihood of referrals.

The ability to segment is central to email marketing. It’s a powerful tool that should be used creatively to make emails feel as personal as possible. Categorizing your clients by their demographics, reported interests, and trading behavior allows you to start thinking about what kinds of bulk messages you can start generating for each group.

Make your messaging punchy and topical, using your subject lines to encourage a high open rate. But don’t overdo it, there’s a fine line between regular informative emails that clients look forward to receiving and a deluge of salesy unread messages that are a chore to work through and are doomed to remain unread.  

PR campaigns  

FX brokers are marketing machines that have honed their approach over many years and in all kinds of market climates. As sophisticated and surgical as many of their client segmentation strategies have proven to be, sometimes you just have to spend some money and paint the town with your logo!

PR campaigns and sponsorships play a vital role in promoting the brand image and reputation of FX and CFD brokerages. Sponsoring events and personalities, from football clubs and their star athletes to Formula 1 teams and their drivers, is a tried and tested way to get your logo into public awareness. This generates a positive association with your brand in the minds of potential clients, often before they themselves even know they’re potential clients! 

Sponsorships not only boost brand recognition and credibility but also provide you with an opportunity to showcase your products and services to a much wider audience. If you pick the right place to put your name, you can have access to the eyeballs of people who may not be actively searching for trading services at the moment, but who nevertheless belong to a broader demographic that is much more likely to use them. 

Trading events and contests   

Trading events and contests are regularly used by FX brokers to attract new clients to their services as well as to re-engage existing clients and incentivize them to trade.

Events include webinars, seminars, and conferences, all of which can be hosted both online and in-person. You can tailor these events to the type of clients you’re attempting to cater for. New sign-ups? Perhaps an online introductory webinar with demonstrations of your platform and various services might be a good idea. High net worth individuals? Your best bet could be an in-person seminar with special guests sharing advanced trading strategies or macro trends.

Trading contests are another marketing strategy often utilized by brokers to incentivize increased trading activity as well as attracting new clients to the brand. Trading contests usually work by offering prizes to customers who generate the greatest trading volumes in a given period of time, or who maintain the most profitable trading account over the duration of the competition.

It pays to think outside of the box when it comes to these competitions if you don’t want them to come across as just another cynical exercise to increase volumes. Competitions that show you’re thinking differently can be a way to give a new spin to an old concept, as well as an opportunity to generate some positive publicity. An example of this would be a competition that incentivizes longevity in trading, such as the ability to maintain a positive P&L for a given period of time. Competitions geared around social good are another novel take on the competition concept. In this case, traders can be encouraged to out-trade each other, not for a cash sum or luxury prize, but for the opportunity to donate a pool of capital to the charity, or social program of their choice. 

Social trading and money management services 

Clients who don’t want to trade their own accounts are another important group that FX brokers have to cater for. This can be because they’re new to trading and haven’t developed the confidence to do it alone, or because they’d just rather just allocate capital to the strategies of others, rather than concern themselves with the ins and outs of managing positions.  

Social trading, also known as copy trading, or mirror trading, allows customers to follow the trading strategies of successful traders on the platform by copying their positions proportionally. This not only allows beginners to start playing in the markets sooner than they otherwise would on their own, it also reduces the risk of losses while providing them with the opportunity to learn from seasoned traders by observing their trading strategies in action. 

Money management services are also highly popular in the FX and CFD industry. The most popular of which are PAMM (Percentage Allocation Management Module) and MAM (Multi-Account Manager) accounts.  

PAMM services allow clients to allocate capital to a skilled money manager and receive profits that are proportional to their percentage allocation of that given manager’s pool of capital. MAM accounts allow professional traders to manage multiple sub-accounts, which is particularly useful for money managers and fund managers who have many clients.  

These services are offered by FX brokers in order to attract professional traders and money managers who can bring in clients of their own, leading to increased trading volumes and revenues for the broker, while the money manager generates fees from their client accounts and often rebates from the brokerage. 

Loyalty programs and bonuses  

Loyalty programs are a useful way to retain existing customers, while also increasing customer satisfaction and brand loyalty. Well-designed loyalty programs incentivize trading, as well as the referral of new clients to the broker’s services. Such programs can involve discounts on spreads, rebates for volumes traded, access to exclusive trading tools and private coaching, as well as cash bonuses for referring friends.

Trading bonuses have something of a chequered history in online trading, and there are currently restrictions on their use in certain jurisdictions. In general, the offering of online casino-style free cash bonuses for trading is frowned upon and the industry as a whole has steered away from this practice. However, brokers can still be creative in ways they can offer certain enticements to potential customers across their various marketing funnels in order to increase registrations. These offers can include free access to exclusive market research and analysis, spread discounts, rebates, and more.  

IB/Affiliate marketing 

Last but not least, we come to Introducing Brokers and affiliate marketing networks. These groups receive commissions for referring traders to the broker’s services or a percentage of volumes generated by those traders.  

Introducing Brokers are groups or individuals who have their own followers and thus act as middlemen, bringing these groups to brokers in exchange for enticing rewards and timely payouts.  

Affiliate marketers operate in much the same way, however, their business tends to be conducted primarily online through the creation of trading-related websites and portals. These portals act as funnels, bringing a steady supply of new signups to brokers in return for a commission fee, usually per FTD (first-time deposit).  

Even though it’s one of the oldest forms of marketing used in this industry, they’re still highly effective strategies for FX and CFD brokers. However, what differentiates one broker’s program from another’s is how frictionless it is for an IB or affiliate manager to sign up, track their ongoing referrals, and receive regular, predictable, and timely payments. This is why brokerages tend to have departments specifically geared for dealing with IBs and affiliates.  

Whether it be account managers liaising with IBs and providing the personal touch, or the development of affiliate platforms allowing marketers to track their successful referrals in real time, successful IB/affiliate marketing programs require more than just a landing page and application form. Time spent ensuring these services run smoothly and professionally can pay dividends in the long run as historically these initiatives have been the biggest contributors to trading volumes for online brokers.

Summing up: Mastering forex broker marketing plan

The world of forex and CFD brokerage marketing is both dynamic and challenging, requiring a multifaceted approach to stand out from the crowd. 

However, by embracing these forex broker marketing strategies and continuously adapting to industry trends, you can position your brokerage business for long-term growth and establish it as a trusted partner in the world of currency trading.

Forex trading (forex) just might be one of the biggest industries ever to exist. 

The foreign exchange services market is expected to reach $9, billion in at a compound annual growth rate (CAGR) of %. It’s also a fairly young market, with 55% of traders under the age of  

It’s no surprise that marketing in the fast-growing world of forex is tough. Given the massive competition among trading platforms, the work that needs to be done in order to gain mindshare, acquire customers, and retain them in the long term is anything but child’s play. 

Let’s start by reviewing the kinds of issues that commonly arise for forex marketers, followed by strategies and tactics to overcome them and pave the way to growth.

What Forex Marketers Are Up Against

There are hundreds, if not thousands, of forex trading platforms out there, and marketers need to work hard to achieve visibility and attract active traders. It’s not just about having a smart product, fair commissions, and a watertight reputation. It’s also about understanding the obstacles that drive down conversions. Here are several challenges that forex marketers face every day.

Driving new traffic

Apart from the stiff market competition, there’s another reason why attracting quality web traffic is such a challenge in forex, and it actually comes down to the customers themselves. 95% of forex traders don’t succeed and 80% quit within the first couple of years. This means that forex brands must be working nonstop at full speed to get their name in lights, build brand awareness, and get traffic flowing to their site, despite a high turnover among target audiences.

Platform hopping

This behavior not only makes it difficult for marketers to build long-term relationships with their clients but also disrupts user loyalty and trust in the industry. To combat this trend, forex marketers must focus on providing consistent value, educational resources, and excellent customer support to foster lasting relationships with traders.

Developing effective conversion funnels

The customer funnel is a critical component of any digital marketing strategy—not just for online trading. According to a study by Salesforce, 79% of marketing leads never actually turn into sales. Building an effective and compelling marketing funnel in forex is all about focusing on the coveted final conversion — the First Time Deposit (FTD) — which is the most common KPI used by forex marketers to evaluate the success of their campaigns.

That said, it’s important to also note that only focusing on FTDs, especially while running brand awareness campaigns, can be misleading. Directly attributing FTDs to paid efforts can cause frustration and a quick abandonment of such campaigns. To gain a more comprehensive understanding of their new audiences, marketers should consider metrics like Cost Per New Visitor (CPNV) and bounce rates. By focusing on these indicators, marketers can evaluate the quality of their audience engagement and adjust their strategies accordingly.

Inventory restrictions on ad networks

Reaching customers is more difficult for forex marketers due to advertising restrictions of many ad networks and social platforms. When Facebook, Twitter, and Google banned crypto ads in , this led to an uproar and pushback in the form of lawsuits brought by industry associations in several countries. These restrictive policies have since softened, but there are still many ad networks that do not allow the delivery of forex campaigns. 

Strict ad requirements

Another challenge for marketers is the strict requirements set by ad networks for forex-focused ads. All ads must include specific disclaimers and clear terms and conditions. Although this is widely acknowledged in the industry of marketing for Forex, it also requires marketers to be extra creative and quick to adapt. How do you capture the attention of your intended audience with a clear call to action without triggering regulatory and ad networks. 

Six Forex Strategies to Drive Traffic and Win Conversions

The global community of forex traders is enormous, numbering close to 10 million. Finding potential customers are like needles in a haystack, but there are ways to successfully navigate the morass. Here are several strategies used by forex marketers to drive traffic, target qualified audiences, and boost conversions.

1. Localize campaigns according to country

The forex community is fairly spread out worldwide, with the highest number of traders located in Asia, similar numbers in North America and Europe, followed by substantial numbers in the Middle East and Africa. A breakdown by country only demonstrates further how diverse and complex the target audience is. 

It pays for forex marketers to focus campaigns on individual countries, in order to achieve maximum relevance for each market situation. This means localizing ad content with creatives aligned to the specific target audience — not just in the language used, but also cultural norms and values. 

Before entering a new market, be sure to ask:

• What is the latest topic of interest to forex customers in this region?

• Do you have sales people who speak the local language? 

• Is your website updated to include both the first and second language of the country you’re targeting? 

• How much do you want to invest in these regions monetarily?

• What&#;s the typical deposit value of this country and how much existing presence do you have?

Being intentional and thorough in your approach to localized campaigns will make all the difference in your outcome.

2. Drive leads with valuable, educational content

Successful forex traders are educated ones. When a trader feels confident, they are more likely to spend on trading platforms. That’s why lead generation campaigns in the forex industry are usually educational in nature, based on market reports and up-to-date financial data that can help traders succeed. Forex marketers must focus on providing target audiences with value-added content that will support smart trading decisions. 

To take your marketing to the next step, be sure to segment your educational campaigns into novice and experienced traders.

• For novice traders: You will want to provide a learning portal or blog articles on how to start trading. 

• For experienced traders: Focus on daily trading market updates, newsletters, and expert breakdowns. 

You should have a variety of content types on your site to use in your marketing efforts. Traders are always on the lookout for information and a platform that not only appears as an industry leader but can also support them in staying up-to-date will be better set up for success.

3. Focus on loyalty

Building brand loyalty is key to retaining customers. Increasingly, forex brands have been seeing more platform hoppers who jump from trade platform to trade platform, chasing the next promo with no brand loyalty. A/B test ads in your key target countries to find out what is most important to traders in this market. This can help you meet needs and secure long-term customers over quicker customer acquisition with short-term highly attractive promotions.

In addition to optimizing your platform for the type of customer you’re looking for, add a referral program to your offerings. This incentivizes traders to bring in their own referrals for a return, encouraging them to stay long-term customers. 

4. Create targeted campaigns for specific audience segments 

There are two key goals that forex marketers are most focused on: traffic acquisition and direct conversions.

Traffic acquisition is all about driving relevant audiences to a website or landing page. An effective way to do this is with ‘lookalike’ and contextual targeting campaigns. Lookalike campaigns aim to target new audiences based on similar behavioral patterns as customers who’ve completed FTD conversions before. This way, it’s possible to tap into broader audiences with a higher chance of converting. Contextual campaigns allow for niche audience targeting with branded ads alongside content that marketers know their ideal customer is interested in. 

Direct conversions mean capitalizing on audiences that are already somewhat engaged. Depending on which stage of the funnel they’re at, these audiences can be retargeted with focused campaigns designed to drive them even further towards conversion and retention:

• Target previous site visitors: People who’ve already visited a site have shown some level of interest, and therefore have the potential to become actionable leads. Target them with ads and content such as whitepaper downloads, newsletter registrations, and other tactics that can draw them into the funnel.

• Target leads to register: Warmer leads who’ve taken certain actions, such as downloading an ebook, can be targeted with campaigns encouraging registration, such as creating a demo account or attending a webinar. Utilizing offline lead generated from forex events, seminars, and workshops as your CRM audiences is also another way to target warm leads. 

• Target registrants who have not yet converted with FTD: Customers who’ve signed up for the platform, but who’ve not yet converted with an FTD can be targeted with campaigns designed to entice them to start spending. This could be in the form of incentive offers or monetary bonuses.

• Target converted customers with loyalty campaigns: Customers who’ve already deposited can be encouraged to spend more with loyalty messaging campaigns, such as exclusive discounts or members-only promotions. Referral programs are another way to incentivise existing customers to spread word of mouth for you and bring in new customers.

5. Optimize accounts

Once campaigns are up and running, we recommend reviewing performance often, at least once a month, and making optimizations based on your goal one change at a time. By changing just one thing at a time, you can ensure you’re able to determine the impact of your optimizations.

You can do this by A/B testing campaigns, relocating budgets between targeted countries as necessary, and adjusting the sequential messaging strategy according to KPI results of the various ads and devices.

6. Report on the full customer journey

Marketers who have their finger on the pulse of the full-cycle customer journey are much better equipped to achieve good conversion and retention rates. The only way to understand and optimize the performance of the customer journey is through continual reporting and analysis of every stage, particularly the dynamics of two key conversions: click-through conversions (CTC) and view-through conversions VTC). CTC is when a user clicks on an ad and converts directly, while VTC is a user who does not click on an ad but converts sometime later. Accurately grasping these two metrics and the behaviors behind them goes a long way to optimizing the customer journey in action.

Open the Playbook Today

The forex industry is massive and complex, and even the toughest marketers can get overwhelmed at times. Faced with incredible competition, global audiences in dozens of countries, painful advertising regulations, and seemingly endless tools to choose from, it’s wise to drill down to the practical, doable tactics, like those in this playbook, that can drive traffic, boost conversions, and bring in the cash.

Launch your forex campaign with AdRoll! Find out how we can help you reach new users and get new sign ups!

Last updated on September 12th,

New Forex brokers have to handle the acquisition of traders, retaining them for a longer period of time and distinguishing between competitors.

The Forex environment is costly and competitive, which makes it harder to survive. How not drown in the ocean of similar brokerage houses? How to stand out with your offer? How to prepare a forex broker marketing plan? Below you’ll find a few tips that will help you outperform your competitors.

Advertising

In the contemporary world, it’s just impossible to trade without a well thought-over marketing plan that includes digital and traditional advertising.

However, smart marketing doesn’t really have to cost you a large amount of money. Thanks to implementing a few of these strategies you could cut your cost by half.

Blog posting

You have to focus on the content you want to convey to your target readers. Make it as tailor-made as possible, but clear and able to be easily comprehended.

Don’t forget about SEO optimization. At first, you should always make keyword research to develop a list of the most popular keywords. Secondly, check if your articles are keyword-oriented. The structure of content must be-be well-organized and attractive to users.

While creating new posts you should always recall old articles and create links to them. It will enrich new posts and will generate a good link structure.

In this way, you will enable your website to be found by those looking for what you offer and those who are looking for some knowledge about the trading industry. This will generate traffic on your pages and interest many more traders, and if the content is attractive to them, you can be sure they’ll stay longer on the site and eventually decide to consider your offer.

Lead oriented content

You can also post some guidelines that will help them to make the most of their trades. Some hints on how to trade, what tactics to apply, or what’s currently happening on the market would be helpful and will certainly facilitate website users to effect trades, and as a result, you’ll retain them. However, keep in mind that the content should be distinguished – you cannot only reproduce information that’s already on the Internet but be inventive and give traders something they can’t find elsewhere. It will certainly boost traffic to your website.

The most popular pieces of content are:

• Infographics
• Videos
• Researches/white papers
• Webinars/Market Analysis
• Quizzes

Social media

Another form of advertising that you could use is social media. Create profiles on the most popular social networking sites, like Facebook,  Linkedin, or Twitter. After setting up the accounts start to publish and promote your site and amplify your new content. It could be a good strategy to reach your customers as well as attract new ones. Try to reach influencers. Tweet at an influencer to let them know about new pieces of knowledge. It might encourage them to read and share your blog posts.

Start to monitor your brand or product on the Internet. Particular tools give you access to the current and archival mentions about your brand or product. It helps you to respond immediately to any issue connected with your company.

Remember to well present your content. Create an attractive eye-catching cover, and prepare good descriptions and titles by implementing Social Meta Tags.

Google search and display

Of course, the most popular form of advertising is Google Adwords, but they’ll cost you a fortune. Better start with retargeting strategy. The dedicated script will track the people who visit your site in order to present their ads of your offer on the other publishers’ websites. They may come back to your site or become your followers. It’s the first good step in a way of creating a promising lead.

Forex Contests

Contests are a proven way of increasing your community, engagement & lead nurturing. The chance of winning the prizes always attracts potential customers.  In the end, you could also make the official announcement of winners and organize an awards event, and plan a unique ceremony. In this way, you could gain great publicity. It will certainly increase your brand awareness and will help convert potential leads.

Forex Academy

Trading courses offer a structured way of learning to trade on the finance market. Online Trading Academy offers classroom workshops, as well as weeklong courses to traders of any level. It is a great opportunity to benefit from the knowledge of more experienced traders. Clients could learn how to properly manage financial risk and, as a consequence, stay longer with your company.

Traders clubs

We know that the Traders Club could really help traders. It’s an amazing opportunity to share thoughts about investment ideas with other people.

During the meetings, you can organize loose discussions about Day Trading setups, market traps, useful indicators, and how to prepare yourself for the trading sessions.

Invest in affiliate marketing

Build yourself a network of affiliates, but do not save on them. Their task is to guide potential traders to your portal thus boosting your trading volume, and the bigger commissions you offer, the more customers they’ll direct to your site. Another key element here is the conversion rate, the higher – the better. It is also advisable to make your affiliates draw the next affiliates, which will result in the expansion of your marketing circle.

You could also start to cooperate with the most popular influencers. Remember, usually consumers trust recommendations from a third party more often than a brand itself.

49% of people say they rely on recommendations from influencers when making purchasing decisions.
To learn more about introducing broker programs visit: How to run introducing broker program

Constantly develop your offer

Expand your product offering to include FX, CFDs & other OTC markets. It’s a good strategy for brokers to differentiate themselves and meet clients’ demands by providing him or them with a full spectrum of trading solutions and opportunities.