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Fritsche, M. The intensity of responses was measured using a five-point Likert scale. Given such a large number of attractions, heritage tourism management can prove to be a very demanding and complex process. Only after understanding the event environment is the manager-organiser able to develop and manage the creative elements of the event, in order to achieve the best outcomes for all stakeholders Bowdin et al. Some of those companies, as for example, Prospect Tours, which has been operational for 25 years, specialise in organisation of small group visits to exclusive and expensive events Prospect Tours,

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