Okay, I really maxed out this one to prove my point. If not, no matter how much fear you try to conjure up, your appeal will fail miserably. Remember we discussed this earlier? They aspire to be similar to tour-winning legends Lance Armstrong, Miguel Indurain, or Eddy Merckx—three of the best cyclists of all time. The ELM Rule of Thumb You think harder, longer, and deeper about important purchases than you do for unimportant ones, right?
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