Pester Power is one of the most sensitive, emotive, and controversial aspects in marketing Lawlor and Prothero , which according to McDermott, et al is perceived as an uncomfortable reality, and that it impacts negatively on their family relationships. Contribution: This paper 1 substantiates the overlooked role of store managers as boundary spanners between their retail organisation, the shopping centre and its customers 2 highlights their considerable potential to reflect upon and inform decision making in a shopping centre environment. A few of them may or may not have had their questionable moments, but they were all essentially family men; in other words, decent chaps, presentable on and off the field. Irfan 4m india. Amin, R.
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