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Jorg Matthes University of Vienna. This is only slightly higher than Canada , which has a population of 38 million and 1. Casual platform Ashley Madison was the most popular paid service, reaching 40 percent of paying customers, an identical result with the premium subscription of Tinder, which appealed to just as many. Yu Hong Zhejiang University. Dannagal G. Business Solutions including all features. By understanding how many users are willing to invest in premium features, Bumble can assess the success of their monetization strategies and the overall satisfaction levels of their user base.
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