product life cycle coca cola scribd er

Abou Shakra believes that the main objective is to take care of customers, and to provide them with high-quality food and service is better than spending money on advertising, as satisfied customers will be the best advertising tool. Wants The form human needs take as they are shaped by culture and individual personality. A controversial move on the part of Candler was to sell Coca—Cola syrup as a patent medicine, claiming it would get rid of fatigue and headaches. Bargaining Power of consumers Buyers during this business have the talks power, as a result of main supply of the revenue and market share in nutrient and food business ar sustenance fountain, convenience stores food stores hawking etc. They are using social media to its best advantage to promote their products online, last year they had a very successful campaign where they had people's names on their bottles of coke, this prompted a Facebook frenzy of everyone taking a picture of themselves with their name on the bottle and uploading it to Facebook, this was digital marketing at its best, they reached across continents with their product as Facebook is used by over 1 billion people worldwide.

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