ecr efficient consumer response pdf

While this could create increased ordering and transportation costs, it can be argued that the decreased holding costs, the effect of improved customer service and added consumer value would off-set those increased costs. The results of the study indicate that the inefficient business practices of the US supply chain are also prevalent within the Australian grocery industry and that some Australian companies had already begun to engage in business activities related to ECR as early as Hence the issue of how to measure the success of managerial innovations needs to be tackled. Efficient consumer response: literature review 1 Introduction and motivation Concerns over inventory and replenishment practices in the grocery industry have been expressed in a strategic movement known as efficient consumer response ECR. Report this Document.

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