Gus von Piep. In other parts of the world, especially in the UK, electronica is also a broad term, but is associated with non-dance-oriented music, including relatively experimental styles of listening electronic music. The original widespread use of the term "electronica" derives from the influential English experimental techno label New Electronica, which was one of the leading forces of the early s introducing and supporting dance-based electronic music oriented towards home listening rather than dance-floor play, [1] although the word "electronica" had already begun to be associated with synthesizer generated music as early as , when a "UK Electronica Festival" was first held. Electronica artists that would later become commercially successful began to record in the late s , before the term had come into common usage, including for example the Prodigy , Fatboy Slim , Daft Punk , the Chemical Brothers , the Crystal Method , Moby , Underworld and Faithless. Electronic Press Kit Publish a custom EPK to promote your story and career to agents, labels, journalists and managers.
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