jornal metro lisboa pdf

Average circulation statistics and audience studies allow us to emphasize the importance of regional and local press in meeting consumer information needs. The press sector, especially the important segment represented by daily newspapers, has rarely been cause for concern in recent years. Allowed concentration limits should consider the market as a whole—that is to say, a coherent definition of the relevant market. Within this scope, the subject of media concentration needs, in certain situations, to be analyzed in the absence of any dogmas relative to the importance of economic aspects, but from the standpoint where it enables the existence of a wider and more diverse media offer. Source: Elaborated by the author using data from Marktest.

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