Mery Aqa Sohne Aqa. In , the multinational companies began to wake up to the opportunity and did the smart thing — they asked their advertising agencies to develop their websites or at the least, design them so that the software houses could build a better user experience. Still, it is fair to say that more brands use consumer influence in positive rather than negative ways and converting social media influencers into brand advocates has proven to be a very effective strategy. The key to their success is the simplicity behind their idea, which is missing in a lot of businesses in Pakistan. We have a powerhouse full of raw and established creative talent; the opportunity to work with well-known names from around the world will help nurture their thinking processes.
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