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Carmen Maria Machado. Penguin Books. Of course, the effects of speech are not guided solely by their truth conditions, and this is important to understand the nuance in conceptualizing what persuasion must entail. Of course, there is no simple and general formula here, and different people hold different beliefs with different degrees of conviction — and a good rhetor must have some understanding of the psychology of the audience in determining a successful usage of speech to persuade. In this subsection I take on both these questions.

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