They insist that people can be fully understood and manipulated with a checklist of motivators or pyramid of needs. So if you say something negative about a competitor to a buyer, then their brain puts those negative traits on you! This phrase fear of missing out has become so popular recently that it has its own acronym: FOMO. The easiest way to do this is by offering a free lead magnet product, and then sending good content to your mailing list. Hello Brian!
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